The Challenge
Every pregnancy deserves better support
In the United States, 1 in 10 babies is born preterm — and more than 75% of the resulting death and disability could be prevented with known interventions. The problem isn't a lack of science. It's a know-do gap: proven solutions exist, but they aren't reaching the people who need them most.
1 in 10
US babies born preterm
Source: CDC/NCHS
$26B
Annual US cost of preterm birth
Source: National Academy of Medicine
>75%
Of related death and disability is preventable
Source: March of Dimes
How It Works
Your personalized pregnancy companion
Natally guides you from understanding your unique risk factors to taking confident, informed action — every step of the way.
Assess
Complete the Health Profile Questionnaire — a clinically informed assessment that helps identify your individual risk factors and builds a picture of your unique pregnancy.
Personalize
Receive a tailored action plan based on your personal risk profile, with specific recommendations, goals, and resources grounded in peer-reviewed research.
Support
Get 24/7 AI-powered guidance, track your health, and access evidence-based resources whenever you need them — from questions at midnight to preparation for your next appointment.
Features
Built for real life, backed by real science
Everything you need for a healthier pregnancy journey.
AI-Powered Companion
Ask questions, get guidance, and find reassurance anytime with Natally's 24/7 AI-powered chat — informed by evidence-based pregnancy health research.
Personalized Risk Assessment
Our clinically informed Health Profile Questionnaire helps evaluate your individual risk factors, giving you and your provider a clearer picture of your pregnancy health.
Action Plans
Get a personalized plan with actionable steps — including recommendations, appointment reminders, and wellness goals — all tailored to your unique needs.
Health Tracking
Log symptoms, measurements, and wellness check-ins to stay informed and stay aware of changes. Share your trends with your care team at every visit.
Evidence-Based Library
Access curated articles and resources grounded in peer-reviewed research. Every recommendation comes with the science behind it.
Provider Connection
Bridge the gap between visits. Share health reports and insights with your care team so every conversation counts.
The Science
Grounded in 20+ years of research
Natally is built on a foundation of rigorous science. Our approach draws from one of the largest pregnancy outcome studies ever conducted — analyzing data from more than 1.5 million California pregnancies — and is informed by over 150 peer-reviewed publications. This research, led by Laura Jelliffe-Pawlowski, PhD, has been funded by the National Institutes of Health, the Bill & Melinda Gates Foundation, and the March of Dimes, and includes an IP-protected blood test for predicting preterm birth.
Based on peer-reviewed research. Not a substitute for medical advice.
Funded & Supported By
Research Partnership
In collaboration with NYU Langone Health, we are advancing clinical research to further validate and improve pregnancy health outcomes through Natally.
Our Partners
Partnering with leading institutions
We collaborate with world-class research institutions and health organizations to ensure Natally is grounded in the best available science.
Our Team
Founded by parents, driven by science
Natally was created by Michael Pawlowski and Laura Jelliffe-Pawlowski, PhD — parents whose daughter was born prematurely after Laura developed pre-eclampsia. That experience transformed their mission: to ensure every family has access to the personalized, evidence-based support that can make the difference between a healthy pregnancy and a preventable complication.
Michael Pawlowski
Founder, Chief Executive Officer
20+ years in technology leadership at LendingClub, BlackRock, and Genentech.
Father of a premature baby
Laura Jelliffe-Pawlowski, PhD
Founder, Chief Advisor — Science & Content
20+ years in academia with 150+ publications. Patent holder for a blood test predicting preterm birth. Forbes 2023 50-Over-50.
Mother of a premature baby
Will Jelliffe
Director of Systems & Applications
10+ years in digital and mobile technology, with product launches at LendingClub and other leading fintech companies.
Father of three
Christopher Whitfield, MBA
Chief Executive Advisor
30+ years of leadership including C-suite and founder positions at Gilead Sciences, Eli Lilly, and Batswadi Pharmaceuticals.
Father of three
Get Involved
Join us in building healthier pregnancies
Whether you're an expectant parent, a healthcare provider, or a potential partner — there's a place for you in the Natally community.
Get Early Access
Be among the first to experience Natally. Sign up for updates and early access to our AI-powered pregnancy companion.
For Healthcare Providers
Interested in Natally for your patients? Learn how our evidence-based platform can support your practice and improve outcomes.
Partner With Us
We welcome partnerships with researchers, health systems, insurers, and organizations aligned with our mission to improve pregnancy health.